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Nathan Barry

I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.

Community is a beautiful thing

Hey Reader, Everything changes when you go from single player to multiplayer. You might sometimes feel like the odd one out in your immediate social group. At least when it comes to your special interest. Chances are, your family and friends don’t share your same interests, hobbies, or career path. For the most part, that’s fine. You find other ways to connect and relate. But in some sense, you always feel like the odd one out. Whether your interest is illustration, coding, copywriting, video...
1 day ago • 4 min read

How to speak in soundbites

Hey Reader, I’ve noticed some people speak in a way that really sticks with you. I feel like a couple of my friends—Codie Sanchez and Nick Huber—are really good at this. When they speak, they have a way of delivering in soundbites or talking in clips. You can record them, and what they say is succinct and memorable without any editing. It seems effortless. But like with many things, the easier someone makes it look, the harder they’ve worked at it. That’s exactly what Nick said when I asked...
9 days ago • 4 min read

Should you build a personal brand or business brand?

Hey Reader, If you’re a founder, you might have wondered whether it makes sense to be the face of your company or stay behind the scenes. Should you invest in building your personal brand to benefit the business? If so, how visible should you be? Some people don’t want to be the face of a business and prefer to keep behind the scenes. That’s fine, of course. There are plenty of successful companies you’re probably familiar with where you have no idea who the founder or CEO is. But people...
16 days ago • 5 min read

Do this next time you train a new hire…

Hi Reader, One of the biggest mistakes I made early on is training the person I hired. Now that probably sounds strange, because why wouldn’t you want to train the person you hired? The problem was, I was thinking about training the person I hired when I should have been thinking in terms of training the next 10 hires. If you’re just thinking about training this one person, you might sit down with them, map everything out, show them how you think, and maybe how to write in your voice. But...
23 days ago • 2 min read

Why creators earn more in 2024

Hey Reader, What were you doing in 2012? I had just released my first book and made $12,000 on launch day, which was a big deal at the time. The internet was a very different place back then. In 2010, earning $100k as a creator put you in the top 1–2%. By 2012, it was $250k. By 2015, it was $1M. What was commonly referred to as a “side hustle” back then has now become a legitimate career path. Creators are earning substantially more than they were before for two key reasons: Audiences are...
30 days ago • 2 min read

How to promote your next project

Hi Reader, Imagine it’s 5 years in the future, and you’ve just finished a big project. Maybe it’s a book, podcast, course, or an event you’re launching. What’s the best way to promote it? You might think the best thing to do is to follow a time-tested launch process. Many people who have launched a book or podcast have written about various strategies they used for getting attention. But for Barrett Brooks, the single biggest factor contributing to the successful launch of his new podcast was...
about 1 month ago • 2 min read

Balance being a CEO with being a good husband and father

Hi Reader, “Did you still make your 12 year old milk the goat at your farm before you go to the airport to fly on a private jet?” “Yes, actually,” I said. My friend was giving me a hard time, but his joke is somewhat relevant to what I want to talk about today. Someone asked how I balance being the face of a company, and being CEO, with still being a good husband and father. It’s a good question, but it begs another: what is a good husband and father? The answer will vary depending on who you...
about 1 month ago • 3 min read

How to parent entrepreneurial kids

Hi Reader, My first entrepreneurial pursuit was pet sitting. I thought getting paid $10/day to feed someone’s cat was fantastic. I couldn’t believe someone would go away for a week and I could bike to their house and make $70. It felt like magic. Not all of your kids will be entrepreneurial, and that’s okay. If they are, expect each of them to express their interests differently. Go with their energy Pay attention to the times your kid says they want to do something and you start to say, “Oh,...
about 2 months ago • 4 min read

Should you record in person or virtually?

Hey Reader, I wrote recently about how meeting people in person changes everything. You can accelerate relationships more in a few days than you would in six months to a year of talking online. But not only is meeting in person great for memorable connections, it’s also invaluable for podcast recordings. Podcasts recorded in person perform so much better than podcasts recorded virtually. Ryan Holiday was telling me clips that are recorded in person perform 40–50% better than virtual...
about 2 months ago • 3 min read

Behind the scenes of the busiest week of my career

Hey Reader, One of the things I love about working from home is I don’t have to worry about a long commute. My wife and kids are just a few steps away. While I love to travel, I don’t want to travel so much for work that I miss getting to see my kids grow up. This is what motivates me to maximize my time away from home. If I have to be away, I want to make the most of that time. That means meeting as many people, and creating the greatest number of opportunities, as I can. Last November, I...
2 months ago • 3 min read

I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.

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