“Move fast and break things” - good or bad idea?


Hey Reader,

You’ve probably heard Mark Zuckerberg’s now-famous saying:

“Move fast and break things.”

It’s from his letter to potential investors just before Facebook went public:

Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they’re more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough.
– Mark Zuckerberg, 2012

There’s some sense to the idea that if you’re never breaking anything, you probably could afford to move more quickly. (It is worth noting, however, that Facebook did change its motto a couple years later to “Move fast with stable infrastructure.”)

A contradictory phrase you may have heard is “go slow to go fast”.

The Navy SEALs have a similar version: “Slow is smooth, smooth is fast.”

If you move fast on the wrong things, or in the wrong direction, you’ll scale problems and quickly end up where you don’t want to be. Taking care to make methodical decisions feels slow now but helps you go fast later.

So which is correct?

“Move fast and break things” or “go slow to go fast”?

Well, there’s wisdom in both pieces of advice and a time and place for each.

Sometimes, one approach makes more sense than the other:

Move fast when:

Go slow when:

  • Iterating
  • Innovating
  • Building something new
  • You want to seize the moment
  • Scaling
  • Delegating
  • Building a stable system
  • You want to hire the right people

Ultimately, what we’re after is innovation without sacrificing quality.

If you’re not sure whether something works, move fast to figure it out. Move fast to come up with your strategy. Move fast to try new things. Move fast when you want to learn.

Once you have something that works, go slow to build and scale stable systems. Go slow when delegating. Go slow with hiring.

Speed matters. Regardless of what business you’re in.

But you have to know when and where to apply speed. You can’t just be fast and reckless with everything and expect it to work.

Focus on speed to learn, iterate, and ship.

Slow down and focus on systems to transfer knowledge and scale.


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Have a great week!

—Nathan

Nathan Barry

I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.

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