Should you record in person or virtually?

Published 27 days ago • 3 min read

Hey Reader,

I wrote recently about how meeting people in person changes everything. You can accelerate relationships more in a few days than you would in six months to a year of talking online.

But not only is meeting in person great for memorable connections, it’s also invaluable for podcast recordings.

Podcasts recorded in person perform so much better than podcasts recorded virtually. Ryan Holiday was telling me clips that are recorded in person perform 40–50% better than virtual recordings.

The production quality can obviously be higher in person, but there’s also an energy you get when two people are in the same room that you don’t get otherwise. There’s zero latency, you have an increased ability to go off of each other’s micro expressions, and that translates into a whole different conversation.

This is why, in my issue going behind the scenes of the busiest week of my career, I talked about the emphasis I placed on recording podcasts while I was in the same town as various podcast hosts.

There’s this idea that speaking virtually is 70% as good as it is in person. But I think the percentage is lower. If we’re just talking about meetings, I will say once you’ve made at least one in-person connection with someone, virtual meetings with them are a lot better than if you’ve only ever spoken online.

But there’s something about recording podcasts in the same room together. I feel it when I’m recording, and I think you feel it when you listen, too

Obviously, it’s a significant challenge to coordinate all of the logistics required to record in person with people. It’s not something anyone can do as there are a lot of additional costs around travel, studio space, and more.

To be clear: I think it’s better to record a podcast virtually than to record no podcast. The vast majority of episodes on my podcast are virtual.

But whenever I have the opportunity, I like to record in person. It’s actually what’s inspired a dream of mine to open a recording studio in Boise. I could bring in guests to film with, but then we could also rent out the space whenever we’re not using it.

Next time you’re at an event, mastermind, or conference, take the opportunity to record in person with people as much as possible! You’ll see it makes a difference.


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Have a great week!

—Nathan

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