made for creators, by creators
Hey Reader,
I spent last week filming my own creator story with Isa and Henry, our storyteller and filmmaker from the ConvertKit team.
It's been so fun to go back to the origin story of ConvertKit and relive all the early moments.
Last fall at when Isa asked me to do the story I said no because I don't like being the center of ConvertKit's marketing. For years at Craft + Commerce (our conference) I would give one talk and that was it, rather than being emcee and spending a lot of time on stage (this year I did a bit more).
But when Isa and Charli (our creative director) shared their vision for more of our marketing to emphasize that ConvertKit is built for creators, by creators I realized I had to do it.
And it was fun. So sometime this fall expect to see a 20 minute film that tells the whole backstory of ConvertKit including some really tough moments.
NEW AT CONVERTKIT
Fresh start campaign
Speaking of which, I imagine if you're on this newsletter you already use ConvertKit. But if not, we're running a "Fresh Start" campaign in July to help professional creators switch to ConvertKit and get a fresh start with their email marketing.
If that's you (or you know someone) check out the campaign. It's also just a beautiful marketing page with a fun video:
FROM TWITTER
A thread on pricing that will save you thousands!
You spend all this time creating a valuable product, but how much time do you spend thinking about how to price and package it? I learned early on that you leave a lot of money on the table if you use just one price for your product!
Read the whole thread here »
SPONSORED
LEX markets
Do you know what my second highest income source is? It's also where I have most of my personal wealth outside of ConvertKit: Real estate.
That is one of the many reasons I asked LEX to sponsor my newsletter.
LEX turns individual buildings into public stocks via IPO so you can invest, trade, and manage your own portfolio of high-quality commercial real estate. Any US investor can open a LEX account, browse opportunities in various asset classes such as multifamily and office buildings, and buy shares of individual buildings. LEX opens up direct ownership in an asset class that has previously been inaccessible to most investors. Sign up today.
--
Have a great week,
Nathan
P.S. We've been scaling the Sponsor Network and are bringing in more brands. Do you want to sponsor this newsletter? If you're interested you can find the details here.
*Potential investors are encouraged to consult with professional tax, legal, and financial advisors before making any investment into a securities offering. This investment may not be suitable for all investors. Distributions and liquidity not guaranteed. Property performance and performance of property tenants are not guaranteed. All investment services are offered by LEX Markets LLC, Member FINRA/SIPC