Hi Reader,

I talk a lot about increasing your income because it puts you in a position to invest and build wealth.

But one investment that’s easy to overlook is investing in yourself.

Sure, it’s great to buy the nice office chair, or splurge on some Taylor Swift concert tickets, but aside from purchasing things, there’s one investment I overlooked for far too long:

Hiring professional help.

Our conference, Craft + Commerce, is happening next week, and I’ve been working on my talk. In the past, I used to struggle on my own with trying to get a conference talk to work. I’d spend hours rearranging slides and revising talking points.

But then I hired a speaking coach. I got more done with him in 40 minutes than what I would have accomplished on my own in 4 hours—and my talk was better for it.

How many times have you said you’re going to start working out and never do? Maybe you don’t have the motivation. Maybe you’re not confident about your form.

Hiring a physical trainer is something I wish I did a long time ago. First, it means I have someone who is expecting me to show up (so I know I’m going to be there because of the accountability). Second, he can tell me exactly what I’m doing wrong as well as let me know when my form looks perfect. Third, he’ll push me to do one more rep when I might not have pushed myself. And I always have someone available to answer questions.

Another area I invest in is executive coaching for all of the leadership team at ConvertKit. That includes me. One of the many benefits of a coach is they can help me take a decision I intuitively know is the right thing and bring it to the point where I can defend it with confidence.

If possible, hire a coach who has experience with the emotional side of things as well (basically, someone who bridges the gap between coaching and counseling). There are almost always little things that drive how and why we make decisions that are rooted in childhood, and if you don’t take the time to understand them, you can suffer the consequences for years.

Being able to hire specialists is definitely a privilege, but it’s something a lot of business owners don’t do often enough. We get so caught up in building wealth, we forget to invest in ourselves and hire professional help.

To summarize: Hire the people who are the best at what you want to do, have them tell you what to do, and then actually do what they say!

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PODCAST

Running a 101,000-Person Online Summit

Darrell Vesterfelt is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year).

In this episode, Darrell breaks down the goal and execution of an online summit that accumulated an astonishing 101,000 attendees. We also talk about his transition from living in New York City to homestead living.

​Watch or listen to episode »​

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JOBS

We're hiring software engineers

ConvertKit is on a mission to help creators earn $1B using our SaaS email marketing platform. We are 100% independent, 100% remote and growing rapidly.

We are hiring 4 roles at ConvertKit right now:

• Senior Software Engineer, Platform
• Senior Software Engineer​
• Engineering Manager
• Senior Growth Data Analyst

If you're looking for a company with a high emphasis on work/life balance, check out the positions we’re hiring for at the moment:

​View jobs »​

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TWITTER THREAD

Doubling audience growth year over year

Acquired is a podcast that started out exploring what made great acquisitions successful. But it quickly outgrew its name, expanding to chronicling great technology companies and the stories and playbooks behind them.

In this Twitter thread, show host Ben Gilbert shares what's contributed to their audience doubling every year since the podcast started.

​View thread »​

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Looking forward to seeing many of you at the conference next week!

—Nathan