Hey Reader, Do you ever worry about getting laid off? What would you do? Aaron Francis started work just like he did every morning only to learn his company was downsizing. And he was a part of the layoffs. After the shock of losing his job subsided, he wrote a post on X announcing the news to his 30,000 followers. What followed was pretty incredible. He got a huge outpouring of support, yes, but more importantly, he got job offers. A lot of job offers. Aaron had been teaching everything he...

Hi Reader, One benefit of founding ConvertKit (soon to be Kit) is I get a front row seat to what’s working for the most successful creators. There are so many different kinds of creator businesses and various strategies people use to grow, but there’s one thing they all have in common: Successful creators don't go on this journey alone. I’ve yet to see any successful creator “make it” without connecting and collaborating with others in their space. It’s certainly true in my journey as well....

Hey Reader, Have you been considering building a personal brand but never seem to get around to it? Part of the reason may just be that it feels like too much work. But it may also be because you: Lack clarity - What will your brand even be about? Procrastinate - Will you get around to doing it next year? Fear being criticized - What will other people think of you? Don’t have enough time - Will you ever get a spare moment? Want everything to be perfect - Will things ever be good enough? If...